Search Engine Optimization
Can prospective customers find you on Google Bing Yahoo ?
Every day billions of people go online to search for businesses just like yours. Have you been taking the right steps to make sure your website is found and more importantly visited by these potential customers? Well that's what CT Website Design is here for.
What is SEO?
Search engine optimization or SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.
CT Website Design will increase qualified traffic to your organization's website, raise your brand identity and market awareness, and help you acquire and keep customers. You don't have to be a large corporation to get top ten results you just have to think like one.
CT Website Design has a unique process for SEO, which has produced great results for our clients. This process has been developed after more than 5+ years of continuous testing and analysis across various search engines. The process is tailored to meet the requirements of each client but the over lying strategy remains the same. Our basic process as far as the client is concerned is as follows:
Search Engine Optimization strategy is the game of keywords. The more analysis one does in this stage, the more it helps in planning and keyword targeting. We use data from Google and other search engine to create a list of keywords that are relevant to the business that our clients want to target.
This step is highly important for those businesses which are beginning to explore the opportunities of online marketing. We use specialized tools to analyze competition website, keyword, traffic, etc. This helps us in understanding the clients business and the scope available in that specific industry. Using this data several other marketing avenues can be explored.
The main factors which we consider are, Keyword Search Numbers and SEO Competition which helps in short listing those keywords which can be targeted in the short term, as well as in the long term. This process is detailed as it involves hours of research in order to avoid any problems at a later stage. Careful planning and cross checking is done to make sure that the maximum result can be delivered.
As mentioned earlier, based on 10+ years of research we have polished this process. After careful analysis and studies we understand what changes are to be made on our client's website in order to have higher ranking. Of course, on-page optimization is not enough it only helps Search Engine understand what the page is about and thus helping in higher rankings to a certain extent. We work with the clients on the On-page optimization in order to make sure that the site usability or user-friendliness is not affected in any way.
This is one of the key areas in regards to search engine optimization and there are many factors that have to be considered, such as: anchor text rotation, steady link building approach, type of link, PR of link, etc. For users not familiar with SEO this may sound Greek and Latin and that is essentially why we are here, to simplify this process by working on it and providing continuous results. We use advanced tools to handle this task which ensure genuine results for our clients. We constantly interact within the SEO industry and stay up-to-date in regards to various process and technique, which ultimately helps us in providing the best result for our clients.
Monitoring & Improvement.
We can monitor your results on monthly basis and provide our clients with reports which measures the rank improvement, increase in traffic, etc. We work with our client to understand the course of action, if any change is required. We self monitor the results to ensure we are on the right track and make appropriate changes so that clients do not need to worry about their SEO placement. We strongly believe in continuous learning and improvement and provide valuable information which can be used by our clients.
Even When You Think You're Done…
Guess again, even if you've implemented all your SEO business needs, and you've reached your marketing goal, there are still things that need to be done. The internet is always evolving, there's always something or someone trying to take your page rank. Keeping up with new programs, tools and marketing strategies are of the up most importance to stay at the cutting edge. Marinating your site, updating your content, assuring its relevance and interest to your target audience is just some of the tasks that come with owning a successful online business.
If you let it go cold, you will find that your page ranking and profit will go the same route. Keeping up with your competitors, fighting to keep your position, accessibility and exposure will in turn make your online business a success. That is what CT Website Design will do for you